Director General

Management Promotion
Programming Department

Media and Communications

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Italy has the largest cultural heritage in the world - with its cities of art, landscape, museums, archaeological sites, libraries and archives - admired and envied by all. The demand for cultural tourism is growing around the world and represents one of the most significant segments of the European tourism market, whereas about 40% of those who decide to travel in the Old Continent are motivated by a desire to participate in cultural activities.

The General Directorate for the Promotion of Cultural Heritage performs functions and duties in the areas of the promotion of knowledge, public enjoyment and appreciation of cultural heritage, in accordance with the provisions of art. 6 of the Code of Cultural Heritage, in respect of all hospitals, places of culture in art. 101, paragraphs 1 and 2, of the same Code, which are attributable to the State or made by the State.

Department I adopts provisions relating to the acquisition of cultural goods or items according to the methods in Article 21 of the royal decree no. 363 of 30th January 1913, predicated upon the approval of the competent technical-scientific committee; takes measures relating to decisions by the Ministerial leadership, according to Article 48, Comma 5 of the law, to assume the risks to which cultural goods are exposed when they are displayed in exhibitions and shows in Italy and abroad...

Department II supports the General Director in activities related to communication, promotion and diffusion of awareness of cultural heritage, locally, nationally and internationally, including through specific integrated informative and disclosure campaigns both nationally and internationally, with reference to specific territorial realities or specifically determined cultural paths which are identified and defined by (and the contents of which are developed with the understanding of) the Directors General in charge and the ministerial offices to which the various institutes and places of culture involved in the promotional efforts are entrusted. The information campaigns can also regard institutes and places of culture pertinent to other entities, both public or private, provided there is an understanding between the entities involved...

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